Pevesindo Visual Identity Design
(1) Universitas Negeri Malang
(2) Universitas Negeri Malang
(3) Universitas Negeri Malang
(*) Corresponding Author
Abstract
PT Alastri Teguh International (PT ATI) is the leading distributor of the Natapon and Genius brands that manage building materials from polyvinyl chloride (PVC). Using a complete trading system to market PVC ceiling products in the south Sulawesi region makes product price stability unstable. Therefore, PT ATI created a new brand called Pevesindo, aimed at managing new businesses in the Java area and being a differentiator from the previous brands (Natapon and Genius). Pevesindo requires a visual identity with consistent and precise application. In order to support the company's image to make it easier for people to remember and recognize Pevesindo. This design uses a qualitative approach by adapting the Double Diamond design model from the Design Council. It has four stages that help the design process: Discover and Define (a research process that refers to problems), Discover and Deliver (the process of execution to the final result). The data obtained will be analyzed using a SWOT analysis. The resulting design is visual identity in the form of logos, typography, color variations, supergraphics, brand guidelines, and examples of the application of visual identity to the media to be used.
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