Strategi Konsep Desain Kemasan Kopi Specialty untuk Industri Skala Mikro

Zulkarnain Zulkarnain(1*)

(1) Politeknik Negeri Jakarta
(*) Corresponding Author

Abstract


Banyak persoalan yang muncul bagi usaha mikro ketika ingin menggunakan kemasan untuk produknya. Salah-satu persoalan bagi usaha mikro kopi specialty adalah menentukan kemasan yang tepat. Tujuan kajian ini untuk menentukan konsep struktur dan label kemasan kopi specialty yang tepat untuk industri skala mikro. Adapun metode yang digunakan adalah deskriptif kualitatif. Kajian dilakukan melalui studi literatur berupa sintesis dan analisis informasi. Dalam kajian ini mengulas mulai dari atribut produk kopi, struktur kemasan, sampai pada konsep desain kemasan dan label. Strategi jenis struktur kemasan yang paling tepat untuk industri skala mikro adalah jenis kemasan pouch, sementara strategi desain kemasan dan label adalah menggunakan warna gelap, memuat informasi produk kopi, memiliki merek, dan mempunyai tone and manner.

Keywords


desain kemasan; kopi specialty; industri mikro

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DOI: http://dx.doi.org/10.30998/jd.v8i1.6491

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