Representasi City Branding Jakarta melalui Identitas Merek Asian Para Games 2018
(1) Universitas Indraprasta PGRI - Unindra
(2) Universitas Indraprasta PGRI - Unindra
(3) Universitas Indraprasta PGRI - Unindra
(*) Corresponding Author
Abstract
Penelitian ini akan mengeksplorasi representasi city branding Jakarta melalui identitas merek Asian Para Games 2018. Asian Para Games sebagai sport mega event dapat menjadi akselerasi dalam membentuk city branding. Pendekatan kualitatif digunakan dengan studi kasus identitas merek Asian Para Games 2018 yang dikaitkan dengan elemen identitas city branding. Identitas merek yang akan dianalisis adalah logo, maskot dan slogan. Hasil penelitian ini adalah (1) logo, maskot, dan slogan Asian Para Games 2018, merupakan representasi dari visual difabel yang mengangkat konsep kesetaraan antara difabel dan non-difabel, sehingga tidak memberikan gambaran yang diskriminatif (2) visual difabel tidak harus selalu muncul jelas pada logo, maskot dan slogan; (3) identitas merek Asian Para Games 2018 merupakan salah satu citra city branding Jakarta yang diilustrasikan melalui elemen visual acara olahraga difabel terbesar di Asia.
Keywords
Full Text:
PDF (Indonesian)References
Aji, Fernadi Hutomo. “Analisa Pengaruh Brand Identity Terhadap Brand Awareness Dan Brand Satisfaction Brotherwood Decoration Surabaya.” Jurnal Strategi Pemasaran, vol. 3, no. 1, 2015, pp. 1–10.
Anholt, Simon. Places: Identity, Image and Reputation. Palgrave Macmillan, 2010.
Darcy, Simon. “Disability, Access, and Inclusion in the Event Industry: A Call for Inclusive Event Research.” Event Management, vol. 16, no. 3, 2012, pp. 259–65.
Denzin, Norman K., and Yvonna S. Lincoln. The Sage Handbook of Qualitative Research. Sage, 2011.
Getz, Donald. “Event Tourism: Definition, Evolution, and Research.” Tourism Management, vol. 29, no. 3, June 2008, pp. 403–28. Crossref, doi:10.1016/j.tourman.2007.07.017.
Ghodeswar, Bhimrao M. “Building Brand Identity in Competitive Markets: A Conceptual Model.” Journal of Product & Brand Management, vol. 17, no. 1, 2008, pp. 4–12.
Govers, Robert, and Frank M. Go. Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced. Palgrave Macmillan, 2009.
Hall, C. Michael. “Urban Entrepreneurship, Corporate Interests and Sports Mega-Events: The Thin Policies of Competitiveness within the Hard Outcomes of Neoliberalism.” The Sociological Review, vol. 54, no. 2_suppl, Dec. 2006, pp. 59–70. Crossref, doi:10.1111/j.1467-954X.2006.00653.x.
Herstein, Ram, and Ron Berger. “Much More than Sports: Sports Events as Stimuli for City Re?branding.” Journal of Business Strategy, vol. 34, no. 2, Mar. 2013, pp. 38–44. Crossref, doi:10.1108/02756661311310440.
Hinch, T. D., and J. E. S. Higham. “Sport Tourism: A Framework for Research.” International Journal of Tourism Research, vol. 3, no. 1, Jan. 2001, pp. 45–58. Crossref, doi:10.1002/1522-1970(200101/02)3:1<45::AID-JTR243>3.0.CO;2-A.
Kapferer, Jean-Noël. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 4th ed., New ed, Kogan Page, 2008.
Kavaratzis, Mihalis. “Cities and Their Brands: Lessons from Corporate Branding.” Place Branding and Public Diplomacy, vol. 5, no. 1, Feb. 2009, pp. 26–37. Crossref, doi:10.1057/pb.2008.3.
Knott, Brendon, et al. “Sport Mega-Events and Nation Branding: Unique Characteristics of the 2010 FIFA World Cup, South Africa.” International Journal of Contemporary Hospitality Management, vol. 29, no. 3, Mar. 2017, pp. 900–23. Crossref, doi:10.1108/IJCHM-09-2015-0523.
Kotler, Philip, et al. B2B Brand Management. Springer, 2006.
Kurniawan, Ferdian Lutfi, and Sayatman Sayatman. “Perancangan Maskot Untuk Memperkuat Identitas Visual Kota Kediri.” Jurnal Sains Dan Seni ITS, vol. 7, no. 1, 2018, pp. 48–52.
Lauwrentius, Stephen, et al. “PENCIPTAAN CITY BRANDING MELALUI MASKOT SEBAGAI UPAYA MEMPROMOSIKAN KABUPATEN LUMAJANG.” Jurnal Art Nouveau, vol. 4, no. 2, 2015, pp. 162–71.
Müller, Martin. “What Makes an Event a Mega-Event? Definitions and Sizes.” Leisure Studies, vol. 34, no. 6, Nov. 2015, pp. 627–42. Crossref, doi:10.1080/02614367.2014.993333.
DOI: http://dx.doi.org/10.30998/jd.v6i3.3652
Refbacks
- There are currently no refbacks.
Copyright (c) 2019 Atiek Nur Hidayati, Yulianto Hadiprawiro, Angga Kusuma Dawami
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Editorial Office:
Institute for Research and Community services (LPPM)
Universitas Indraprasta PGRI
Address: Campus A Building 3, 2nd Floor | Jl. Nangka No. 58 C (TB. Simatupang), Kel. Tanjung Barat, Kec. Jagakarsa, Jakarta Selatan 12530, Jakarta, Indonesia.
Phone: (021) 7818718 – 78835283 ext. 123 | Close in sunday and public holidays in Indonesia
Work Hour: 09.00 AM – 08.00 PM
Jurnal Desain is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.