Representasi Mitos dan Ideologi dalam Meme Visualisasi Cadar di Internet: Perspektif Semiotika

Sunaryanto Sunaryanto(1*), Sofyan Rizal(2)

(1) STIDDI AL-HIKMAH JAKARTA
(2) Universitas Islam Negeri Syarif Hidayatullah Jakarta
(*) Corresponding Author

Abstract


Tujuan penelitian ini adalah untuk menganalisis makna reprsentasi, mitos, dan ideologi dalam meme dengan visualisasi cadar di internet. Metode penelitian yang digunakan adalah kualitaitif dengan analisis tektsual media massa. Analisis tektsual dalam penelitian ini menggunakan dua pendekatan yaitu teori semiotika dan teori representasi. Penelitian ini menemukan bahwa makna denotasinya cadar merupakan ajaran Islam dan berfungsi untuk menjaga aurat perempuan Muslimah dan sebagai simbol ajaran Islam. Makna konotasinya bahwa cadar dinggap sebagai produk budaya Arab yang konservatif yang melawan budaya nusantara. Makna mitos dalam meme menunjukkan bahwa cadar adalah menjadi simbol budaya teroris dan konservatif.  Secara ideologi, meme dengan visualiasi cadar bermakna pembelaan terhadap Islamisme dan menentang stigma negatif terhadap cadar. Dalam konteks budaya, cadar direpresentasikan sebagai budaya generasi alay, budaya Ninja, budaya Tarzan, budaya Konde dan berbagai budaya lainnya. Dalam konteks Islam, cadar bagi perempuan Muslimah direpresentasikan sebagai ideologi konservatif, radikal, anarkis, gelap, dan kebodohan.


Keywords


Representasi; Mitos; Ideologi; Meme; Cadar

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DOI: http://dx.doi.org/10.30998/jd.v11i2.17671

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