The Package Design of The Griya Sodaqo Indonesia Foundation’s Blessing Friday Rice Box Alms

Abstract

This research aims to build the ideal rice box for social foundation product as part of their branding, based on the findings of scientific research. The product is the Friday Blessing Alms Box, the flagship program of the social foundation Griya Sodaqo Indonesia Foundation. This study employs an aesthetic and practical approach to the qualitative descriptive method. The methods of data collection are literature review, observation, and interviews. According to the findings, the Friday Blessing Alms Box Rice design that best represented the Griya SodaqoIndonesia Foundation brand was a depiction of the organization's social actions for orphans and the disadvantaged. The design stages include of reviewing previous designs, gathering information, formulating creative briefs, conducting research, exploring ideas and constructing concepts, visualizing keywords, creating alternative designs, and refining the final design. The designs for the packaging include of rice wrappers, rice boxes, and paper bags. Through the design of the Friday blessing rice box, it is believed that the Griya Sodaqo Indonesia Social Foundation brand will be able to strengthen the goal of branding and packaging, which is to communicate the image of a foundation.