Semiotic Analysis Roland Barthes in Barack Obama’s Winning Speech 2012

Abstract

Abstract: The findings offer a comprehensive exploration of the diverse elements shaping a nation's identity. Key themes such as independence, freedom rights, and diversity emerge as fundamental pillars driving collective determination towards common objectives. The study highlights the unifying force of ethnic, cultural, and religious diversity, alongside the significance of historical loyalty in facilitating societal progress. Additionally, it delves into the limitations of hope and dreams in resolving conflicts, emphasizing the importance of active engagement in problem-solving. Optimism towards the future, grounded in civic responsibility and dedication to voters, is identified as vital for fostering positive societal narratives. Moreover, the study addresses the role of military strength and global influence in shaping national identity and discusses political polarization, acknowledging its complexities within contemporary contexts. Ultimately, the findings underscore the pivotal role of values and ideologies in shaping a nation's trajectory, reflecting both local dynamics and political trends on the global stage. Furthermore, there is thought about the limitations of the power of hope and dreams (4,3%) in overcoming deadlock or conflict situations, as well as the importance of active responses to the problems faced. An optimistic (17,4%) view of the future and belief in prosperity are also emphasized, along with values such as service, dedication, and responsibility to voters. Additionally, mythological (21,7%) values also emerge, including myths of unity in crisis and collaborative leadership. Furthermore, there is an emphasis on loyalty (26,1%) to history, the sustainability of mission and vision, and the importance of upholding commitments considered as the foundation of a nation.

Key Words: Connotative, Denotative, Myth, Roland Barthes, Speech.