THE USE OF CODE SWITCHING AND CODE MIXING BY INDOFOOD AND UNILEVER FOOD ADVERTISEMENTS ON TELEVISION
(1) Universitas Indraprasta PGRI
(2) Universitas Indraprasta PGRI
(*) Corresponding Author
Abstract
The aims of the research are to find out the type, function and reason of code switching and code mixing mostly used by Indofood and Unilever Food Advertisements on Television. The research design of this research is descriptive qualitative because the result of the data analyzed is in descriptive phenomenon such as words, sentence and utterance while the research method used in this research is library research. The result findings are: 1). The type of code switching mostly used here is intra sentential switching which occurs 36 times. While the type of code mixing mostly used here is intra sentential mixing which occurs 38 times. 2). The function of code switching and code mixing mostly used here is metalinguistic function which occurs 60 times. 3). The reason of code switching and code mixing mostly used here is talking about particular topic which occurs 48 times.
Full Text:
PDFReferences
Aslinda, and Leni Syafyahya. Pengantar Sosiolinguistik. Bandung: PT Refika Aditama, 2007. Print.
Bogdan, Robert C, and Sari Knopp Biklen. Qualitative Research for Education: An Introduction to Theory and Methods. 3rd ed. Boston: Allyn and Bacon, 1982. Print.
Coulmas, F. Sociolinguistics, The Study of Speaker’s Choices. Cambridge: Cambridge UP, 2005. Print.
Creswell, John Ward. Research Design: Qualitative, Quantitative and Mixed Methods Approaches. 4th ed. Thousand Oaks, California: Sage, 2014. Print.
George, Mary W. The Elements of Library Research. Princeton, New Jersey: Princeton University Press, 2008. Web. 25 March 2022.
King, Lid, and Lorna Carson. Multilingual City, Vitality, Conflict and Change. Bristol: Multilingual Matters, 2016. Print.
Maksuwel, Maksuwel, and Yuyun Yulia. “The Use of Code Mixing In Pak Ndul’s Video YouTube Channel.” Taman Siswa International Journal in Education and Science 2.2 (2021): 1–4. Web. 26 March 2022.
Novedo, N, and E R Linuwih. “Code Switching and Code Mixing Used By Sarah Sechan and Cinta Laura in Sarah Sechan Talk Show.” Seminar Nasional Ilmu Terapan. Universitas Widya Kartika, 2018. 1–8. Web. 27 March 2022.
Pamungkas, Adhis Darussalam, and Hugo Aries Suprapto. Dasar-Dasar Manajemen Dan Riset Pemasaran. Depok: CV Berkah Saintek, 2020. Print.
Pope, Catherine, and Nick Mays. “Qualitative Research: Reaching The Parts Other Methods Cannot Reach: An Introduction to Qualitative Methods in Health and Health Services Research.” BMJ 311 (1995): 42–45. Web. 26 March 2022.
Rahardi, Kunjana. Sociolingiuistik Kode Dan Alih Kode. Yogyakarta: Pustaka Pelajar, 2001. Print.
Sugiyono. Memahami Penelitian Kualitatif. Bandung: Alfabeta, 2012. Print.
Wijana, I Dewa Putu, and Muhammad Rohmadi. Sosiolingustik Kajian Teori Dan Analisis. Yogyakarta: Pusataka Pelajar, 2010. Print.
DOI: http://dx.doi.org/10.30998/inference.v5i3.12792
Refbacks
- There are currently no refbacks.
Published by:
Universitas Indraprasta PGRI
Address: Kampus A Building 2, 3rd Floor | Jl. Nangka No. 58 C (TB. Simatupang), Kel. Tanjung Barat, Kec. Jagakarsa, Jakarta Selatan 12530, Jakarta, Indonesia.
Phone: +62 (021) 7818718 – 78835283 | Close in sunday and public holidays in Indonesia
Work Hours: 09.00 AM – 08.00 PM
Best hours to visit: From 9 am to 11 am or after 3 pm. The busiest times are between 11 am and 3 pm.
INFERENCE: Journal of English Language Teaching is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License