Analisis Strategi Bersaing PT. Rusunda Menggunakan Teknik Markov Chain dan Game Theory

Muhammad Yoga Pratama Putra; Fransisca Debora

doi:10.30998/string.v9i1.23086

Analisis Strategi Bersaing PT. Rusunda Menggunakan Teknik Markov Chain dan Game Theory

Muhammad Yoga Pratama Putra^(1*), Fransisca Debora⁽²⁾

(1) Universitas Singaperbangsa Karawang
(2) Universitas Singaperbangsa Karawang
(*) Corresponding Author

Abstract

Every business has a business plan to maintain customer loyalty. Service, cost, completeness of facility products, and other things are part of the business strategy. Business owners in service companies compete to maintain their services so that consumers do not switch to another service company. To maintain their business, service companies must innovate in various customer strategies because these strategies will cause customers to change brands. Therefore, the purpose of this study is to find out how customer strategy affects customer movement rate and how customer strategy is used to win between PT. Rusunda with a regular circumcision service company. The method used in this study, the game theory method, can be used to identify the Markov Chain method and customer strategies to win the competition in customer movement. So, the results obtained in this study are the percentage of customer movement from the first period to the second period is 18%, from the second period to the third period 10%, from the third period to the fourth 5%, and from the fourth period to the fifth period 2%. Rusunda customers experienced a significant increase during these five periods, while competitor customers experienced a significant decrease. By implementing a customer strategy that focuses on customer needs, the movement of these customers can be anticipated.

Keywords

Competitive Strategy; Decision Counter; Game Theory; Markov Chain

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DOI: http://dx.doi.org/10.30998/string.v9i1.23086