Usulan Strategi dalam Pengembangan Bisnis Menggunakan Matriks SWOT dan QSPM di PT Jaya Prakarsa

Muhammad Fahrizal Rizki; Rianita Puspa Sari

doi:10.30998/string.v9i1.22996

Usulan Strategi dalam Pengembangan Bisnis Menggunakan Matriks SWOT dan QSPM di PT Jaya Prakarsa

Muhammad Fahrizal Rizki^(1*), Rianita Puspa Sari⁽²⁾

(1) Universitas Singaperbangsa Karawang
(2) Universitas Singaperbangsa Karawang
(*) Corresponding Author

Abstract

The growth of the packaging industry in Indonesia has shown positive growth so that packaging business competition is a dynamic challenge. PT Jaya Prakarsa is a company that focuses on the packaging industry trusted by consumers because the quality and service are the best. However, the company faces obstacles namely declining internal performance and facing fluctuations in company revenue. This research aims to revamp effective strategies for PT Jaya Prakarsa in order to develop its business and compete in a competitive market so as to increase revenue. The type of research used is descriptive qualitative research with SWOT and QSPM methods. The results showed that the company has a profitable role based on the IFE and EFE matrices, with the results of values of 1.606 and 1.304 and placing them in quadrant I so that the recommended strategy is Growth Oriented Strategy. In addition, the results of the SWOT matrix also identify SO's strategies to leverage between internal strengths and external opportunities. Alternative strategies through the QSPM matrix selected through 1 set of SO strategies showed that the highest TAS score was 6,870 with the strategy of utilizing technological advances to produce innovative new products and capitalize on the growth of the wider market.

Keywords

Packaging; SWOT; QSPM; Business Strategy

Full Text:

PDF

References

Bappenas, Rencana Pembangunan Jangka Menengah Nasional 2020-2024, Jakarta: Bappenas, 2020.

A. Akhmad, I. Khalid dan A. Asdar, “Strategy for Development of Micro, Small and Medium Enterprises in Gowa Regency, Indonesia,” European Journal of Development Studies, vol. 3, no. 5, pp. 7-15, 2023.

F. Rangkuti, Teknik Membedakan Kasus Bisnis Analisis SWOT, Jakarta: PT Gramedia Pustaka Utama, 2016.

Sulasih, “Implementasi Matrik EFE, Matrik IFE, Matrik SWOT dan QSPM Untuk Menentukan Alternatif Strategi Guna Meningkatkan Keunggulan Kompetitif Bagi Usaha Produksi Kelompok Buruh Pembatik di Keser Notog Patikraja Banyumas,” Jurnal E-Bis, vol. 3, no. 1, pp. 27-40, 2019.

H. Hermawanto, “Analisis Strategi Bisnis Pada CV Sukses Bersama Sejahtera,” Agora Jurnal Manajemen dan Bisnis, vol. 5, no. 2, 2017.

F. R. David dan F. R. David, Manajemen Strategik : Suatu Pendekatan Keunggulan Bersaing, 16 penyunt., Jakarta: Salemba Empat, 2017.

F. D. Yanti dan F. A. Nisah, “Analisis Strategi Bisnis untuk Meningkatkan Penjualan Menggunakan Analisis SWOT di PT. BM,” Industrika : Jurnal Ilmiah Teknik Industri, vol. 8, no. 1, pp. 34-43, 2024.

L. N. Aulia dan R. W. K. Widodasih, “Strategi Pengembangan Usaha Melalui Analisis SWOT Pada Toko Buku “Demak” Di Pilar Cikarang Utara,” Jurnal Ilmiah dan Manajemen Bisnis, vol. 6, no. 2, pp. 697-703, 2023.

D. A. Kusmiati dan H. Arviani, “Implementasi Analisis SWOT Dalam Strategi Pemasaran Pada Produk Mynitro PT Widya Inovasi Indonesia - Widya Robotics,” Derivatif : Jurnal Manajemen, vol. 17, no. 1, pp. 90-99, 2023.

N. M. D. K. R. Palgunadi, “Strategi Pengembangan Bisnis Startup Menggunakan SWOT Analysis (Studi Kasus pada Startup yang Terdaftar di Bursa Efek Indonesia),” Journal on Education, vol. 5, no. 2, pp. 1958-1964, 2023.

E. U. Nafi’ah dan R. Suryaningsih, “Analisis SWOT Sebagai Upaya Menentukan Strategi Pemasaran Pada Usaha Depot Air Minum Isi Ulang Tirto Utomo Silawan Mlarak Ponorogo,” Niqosiya: Journal of Economics and Business Research, vol. 2, no. 1, pp. 43-62, 2022.

M. Sumarni, “Analisis SWOT Sebagai Strategi Meningkatkan Daya Saing UMKM di Kota Langsa,” IHTIYATH Jurnal Manajemen Keuangan Syariah, vol. 6, no. 2, pp. 121-136, 2022.

A. Maulana, A. M. Maghfiroh dan A. P. Farahdiansari, “Perencanaan Strategi Pemasaran UMKM Lumintu Dengan Pendekatan Metode SWOT dan QSPM,” JUSTI (Jurnal Sistem Dan Teknik Industri), vol. 4, no. 1, pp. 23-32, 2023.

K. Mohammadi, “Improved strategy management for WDNs: Integrated Prioritization SWOT QSPM (IPSQ) Method – Application to passive defense,” Socio-Economic Planning Sciences, vol. 88, 2023.

C. F. D. Kuma, T. Lasalewo dan A. Rasyid, “Strategi Pengembangan Bisnis Dalam Upaya Peningkatan Penjualan Produk Heo Lubricant di PT. Bina Pertiwi Dengan Analisis SWOT dan QSPM,” Juenal Ilmiah Manajemen Bisnis, vol. 6, no. 1, pp. 269-278, 2023.

H. W. Sitorus, I. G. N. A. Aviantara dan I. A. R. P. Pudja, “Analisis Strategi Pemasaran dengan Metode SWOT dan QSPM Pada PT Wedhatama Sukses Makmur, Singaraja, Bali,” Jurnal BETA (Biosistem dan Teknik Pertanian), vol. 11, no. 2, pp. 279-286, 2023.

DOI: http://dx.doi.org/10.30998/string.v9i1.22996