PENGARUH VARIABEL TAM, PERSEPSI RESIKO, PENGARUH SOSIAL TERHADAP KEPUASAN DAN PENGGUNAAN KEMBALI SECARA TERUS MENERUS APLIKASI MOBILE BANKING BANK KALSEL (Studi Pada Bank Kalsel Cabang Utama Banjarmasin)
(1) Universitas Lambung Mangkurat
(*) Corresponding Author
Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh variabel TAM (Persepsi Manfaat dan Persepsi Kemudahan), Persepsi Resiko, dan Pengaruh Sosial terhadap kepuasan dan Penggunaan Kembali secara Terus Menerus Mobile Banking Bank Kalsel. Populasi merupakan keseluruhan Nasabah Tabungan Bank Kalsel dengan sampel yaitu pengguna Mobile Banking Bank Kalsel menggunakan teknik Purposive sampling, dengan jumlah sampel yang terdistribusi sebanyak 200 responden sesuai kriteria yang ditetapkan, Metode analisis data pada penelitian ini menggunakan teknik Structural Equation Model (SEM) AMOS Ver.22. Hasil penelitian menunjukkan bahwa Persepsi Resiko berpengaruh signifikan terhadap kepuasan ; Persepsi Manfaat berpengaruh signifikan terhadap kepuasan ; Persepsi Kemudahan berpengaruh signifikan terhadap kepuasan ; Pengaruh Sosial berpengaruh signifikan terhadap kepuasan ; dan Kepuasan berpengaruh signifikan terhadap Penggunaan Kembali secara Terus Menerus.
Kata kunci: TAM, Persepsi Resiko, Pengaruh Sosial, Kepuasan, Intention to ReuseKeywords
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DOI: http://dx.doi.org/10.30998/jabe.v7i4.7786
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