A SEMIOTIC-ANALYSIS BASED ON PEIRCE TRIADIC THEORY ON TAGLINES OF NOKIA, HONDA, AIRASIA, LG AND YOU C 1000 ADVERTISING

Fenti Mariska Yohana(1*)

(1) Pusat Penelitian Bidang Bahasa dan Seni Lembaga Penelitian dan Pengabdian Masyarakat Universitas Indraprasta PGRI
(*) Corresponding Author

Abstract


This analysis is to describe the signs on taglines of Nokia, Honda, Airasia, LG, and YOU C 1000 advertising. The aim is to find out the relation among the signs of the representament, interpretant, and object in Peirce theory. In order to grasp the taglines, a semiotic-analysis triadic theory approach is needed to analysis the taglines. This qualitative approach can determine by perspective of writer to represent the taglines in these advertising. It can be conclude that triadic theory is needed to reveal how the taglines can make sure the viewers, listeners, and audiences to make a competitive campaign.


Keywords : Sign, Advertising, Tagline


Full Text:

PDF

References


Admiranto, A. Gunawan by John Lechte’s book. (2001). Filsuf Kontemporer. Yogyakarta: Kanisus

Arifin, Zainal, dkk. (1997). Ekspresi Semiotik. Jakarta: Pusat Pembinaan dan Pengembangan Bahasa Depdikbud

Budiman, Kris. (2005). Ikonisitas Semiotika Sastra dan Seni Visual. Yogyakarta: Buku Baik

Chandler, Daniel. (2002). Semiotics: The Basic. New York: Routledge Taylor and Francis Group

Gorlee, L. Dinda. (1994). Semiotics and The Problem of Translation vol.12. Atalanta: Rodopi

Parera, J.D. (2004). Teori Semantik. Jakarta: Erlangga

Sobur, Alex. (2001). Analisis Teks Media. Bandung: Remaja Rosdakarya

Untung Yuwono dan Tommy Christomy, and friends. (2004). Semiotika Budaya. Depok: Pusat Penelitian Kemasyarakatan dan Budaya Direktorat Riset dan Pengabdian Masyarakat UI

Aart Van Zoest dan Panuti Sudjiman. (1992). Serba-serbi Semiotika. Jakarta: Gramedia Pustaka Utama

Kenneth E. Clow dan Donald Baack. (2012). Integrated Advertising, Promotion, and Marketing Communications. England: Pearson Education, ltd.




DOI: http://dx.doi.org/10.30998/deiksis.v7i01.533

Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM

Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Fenti Mariska Yohana

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

  Publisher:
Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Indraprasta PGRI

Address: Jl. Nangka No. 58 C (TB. Simatupang), Kel. Tanjung Barat, Kec. Jagakarsa, Jakarta Selatan 12530, Jakarta, Indonesia. 
Phone: +62 (021) 7818718 – 78835283 | Close in sunday and public holidays in Indonesia
Work Hours: 09.00 AM – 08.00 PM
Best hours to visit: From 9 am to 11 am or after 3 pm. The busiest times are between 11 am and 3 pm. 
  Creative Commons License
Deiksis is licensed under a Creative Commons Attribution 4.0 International License.