ANALISIS PENGGUNAAN APLIKASI BERBASIS AKUNTANSI PADA PELAKU UMKM SE-KARESIDENAN KEDIRI MELALUI PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM)

Septia Dwi Rahmasari(1*), Iwan Setya Putra(2)

(1) 
(2) STIE Kesuma Negara Blitar
(*) Corresponding Author

Abstract


Penelitian menguji penerimaan dan penggunaan aplikasi berbasis akuntansi pada pelaku UMKM Se-Karesidenan Kediri dengan pendekatan Technology Acceptance Model (TAM). Metode penelitian kuantitatif dan data dikumpulkan melalui kuesioner secara online pelaku UMKM di Wilayah Se-Karesidenan Kediri. Dengan menggunakan purposive sampling method, jumlah sampel 329 responden. Metode analisa uji validitas, reliabilitas, normalitas, multikolinearitas, heteroskedastisitas dan uji hipotesis. Hasil penelitian perceived ease of use dan service quality memengaruhi perceived usefulness penggunaan aplikasi berbasis akuntansi pada pelaku UMKM di Wilayah Se-Karesidenan Kediri secara signifikan. perceived ease of use memengaruhi user satisfcation penggunaan aplikasi berbasis akuntansi, service quality tidak memengaruhi user satisfaction ,perceived usefulness memengaruhi user satisfcation, dan perceived ease of use & service quality tidak memengaruhi user satisfcation  melalui perceived usefulness terhadap penggunaan aplikasi berbasis akuntansi pada pelaku UMKM di Wilayah Se-Karesidenan Kediri


Keywords


Perceived ease of use, Perceived usefulness, Service quality, User satisfaction

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DOI: http://dx.doi.org/10.30998/jabe.v11i1.25009

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