POLICY ANALYSIS OF THE IMPLEMENTATION OF THE COMMUNITY ACTIVITIES RESTRICTIONS ENFORCEMENT (CARE) ON SMALL AND MEDIUM ENTERPRISES IN MEDAN CITY

Maryam Batubara(1), Muhammad Arif(2), Fathur Rahman(3*)

(1) Universitas Islam Negeri Sumatera Utara
(2) Universitas Islam Negeri Sumatera Utara
(3) Universitas Islam Negeri Sumatera Utara
(*) Corresponding Author

Abstract


Covid 19 destroys the joints of life including the economy. To suppress the spread of the COVID-19 virus, several countries have implemented various policies, including Indonesia. Indonesia implements the policy of The Community Activities Restrictions Enforcement (CARE) which also has an impact on the economy. This study aims to determine the impact of The CARE policies on SMEs and the strategies carried out by SMEs during the implementation of The CARE. This research is descriptive research with a qualitative approach. Methods of data collection are done by interview, observation, and documentation. Interviews were conducted with SME associations, SMEs actors, and SMEs regulators. The data analysis technique was carried out by data reduction, data display, and concluding. The data validity technique is done by triangulation of sources and member check. Based on the results of the study, it is known the impact of The CARE policy on SMEs in the city of Medan, namely decreased sales, decreased supplies of materials, layoffs, increased online transactions, and increased innovation. And the strategies carried out by SMEs in the city of Medan during the CARE period were digital marketing, the use of e-commerce, product and service diversification, product quality improvement, and customer relationship marketing.


Keywords


SMEs, The Community Activities Restrictions Enforcement (CARE), Public Policy

Full Text:

PDF

References


Aenurohman, E. . (2020). Dampak Kreativitas dan Inovasi Produk Terhadap Kinerja UKM di Kota Semarang. Jurnal Penelitian Humaniora, 21(1), 69–77.

Alfrian, G. R., & Pitaloka, E. (2020). Strategi Usaha Mikro, Kecil, dan Menengah (SMES) Bertahan pada Kondisi Pandemik Covid 19 di Indonesia. Seminar Nasional Terapan Riset Inovatif (SENTRINOVE), 6(2), 139–146.

Arikunto, S. (2019). Prosedur Penelitian. Rineka Cipta.

Aryansyah, J. E., Mirani, D., & Martina. (2020). Strategi Bertahan Usaha Mikro Kecil dan Menengah. Semnas AVoER (Applicable Innovation of Engineering and Science Research), November, 323–329. http://ejournal.ft.unsri.ac.id/index.php/avoer/article/view/165

Badan Pusat Statistik. (2021). Product Domestic Regional Bruto Kota Medan Menurut Lapangan Usaha 2016-2020.

BPS. (2021). Ekonomi Indonesia Triwulan II 2020 turun 5,32 persen. Badan Pusat Statistik.

COVID-19 Task Force. (2021). Peta Sebaran Covid 19. https://covid19.go.id/peta-sebaran-covid19

Creswell, W. J. (2013). Research Design Pendekatan Kualitatif, Kuantitatif, dan. Mixed. Pustaka Pelajar.

Damanik, E. (2016). Persediaan Bahan Baku. Kumpulan Ilmu.

Darwanto. (2013). Peningkatan Daya Saing SMES Berbasis Inovasi dan Kreativitas (Strategi Penguatan Property Right terhadap Inovasi dan Kreativitas). Jurnal Bisnis Dan Ekonomi, 20(2), 142–149.

Faizal, M., Rosmadi, M. ., & Nurdiyanto, H. (2018). Barriers and Challenges at Information Technology in Labour Intensive Business Organization. International Journal of Engineering & Technology, 7(2.5), 104–107.

Garvin, D. A. (1998). Managing Quality: The Strategic and Competitive Edge. Free Press.

Gultom, S. S. (2008). Aspek Hukum Hubungan Industrial. Inti Prima Promo Sindo.

Hadiyanti, E. (2011). Kreativitas dan Inovasi Berpengaruh Terhadap Kewirausahaan Usaha Kecil. Jurnal Manajemen Dan Kewirausahaan, 13(1), 8–16.

Hardilawati, W. laura. (2020). Strategi Bertahan SMES di Tengah Pandemi Covid-19. Jurnal Akuntansi Dan Ekonomika, 10(1), 89–98. https://doi.org/10.37859/jae.v10i1.1934

Helmalia, H., & Afrinawati, A. (2018). Pengaruh E-Commerce Terhadap Peningkatan Pendapatan Usaha Mikro Kecil Dan Menengah Di Kota Padang. JEBI (Jurnal Ekonomi Dan Bisnis Islam), 3(2), 237. https://doi.org/https://doi.org/10.15548/jebi.v3i2.182

Herjanto, E. (2015). Manajemen Operasi (Edisi Revisi). Gramedia.

Heye, D. (2006). Creativity and Innovation: Two key characteristics of the 21st-century information professional. Business Information Review, 23(4), 252 – 257.

International Monetary Fund. (2021). World Economy Outlook. In International Monetary Fund. https://www.imf.org/en/Publications/WEO/Issues/2021/03/23/world-economic-outlook-april-2021

Izzaty. (2021). Isu Sepekan Bidang Ekonomi dan Kebijakan Publik: PPKM dan Pengangguran. Pusat Penelitian Badan Keahlian Sekretariat Jenderal DPR-RI.

Keeh, H. T., Nguyen, T. T., & Ping, H. (2007). The Effects of Entrepreneurial Orientation and Marketing Information on the Performance of SMEs. Journal of Business Venturing, 22(4), 592–611.

Kontan. (2021). akibat pandemi covid-19 pengangguran dan kemiskinan diprediksi mengalami lonjakan. https://nasional.kontan.co.id/news/akibat-pandemi-covid-19-pengangguran-dan-kemiskinan-diprediksi-mengalami-lonjakan

Larsen, P., & Lewis, A. (2007). How Award-Winning SMEs Manage The Barriers to Innovation. Journal Creativity and Innovation Management, 16(2), 141–151.

Laudon, K. C., & Traver, C. G. (2017). E-Comerse 2016 business, tecnology, sociey. British Library Cataloging-in.

Leonandri, D., & Rosmadi, M. (2018). Sinergitas Desa Wisata dan Industri Kreatif dalam Meningkatkan Perekonomian Masyarakat. Ikra-Lth Ekonomika, 1(2), 13–18.

Lestari, S. P., & R, K. A. (2019). the Effect of Product Quality Toward Interest in. 5(2), 95–102.

Loewe, P., & Dominiquini, J. (2006). Overcoming the barriers to effective innovation. Strategy & Leadership, 34(1), 24–31.

LPEM FEB UI. (2021). pandemi-covid-19-membuat-tingkat-kemiskinan-dan-pengangguran-meningkat. Kontan. https://nasional.kontan.co.id/news/lpem-feb-ui-pandemi-covid-19-membuat-tingkat-kemiskinan-dan-pengangguran-meningkat

Maylinda, S., & Sari, I. P. (2021). Optimalisasi Integrated Digital Marketing Dalam Strategi Pemasaran SMEs Imago Raw Honey. JABE (Journal of Applied Business and Economic), 7(4), 521. https://doi.org/10.30998/jabe.v7i4.9940

Mazmanian, D. H., & Sabatier, P. A. (1983). Implementation and Public Policy. HarperCollins.

Miles, M. ., Huberman, A. ., & Saldana, J. (2014). Qualitative Data Analysis, A. Methods Sourcebook (3rd ed.). SAGE Publications Ltd.

Misero, E. (2021). Pelaku UMKM Tolak PPKM Level 4. Akumindo.

Moleong, L. J. (2018). Metodologi penelitian kualitatif (Revisi). PT Remaja Rosdakarya.

Muhyiddin, M., & Nugroho, H. (2021). A Year of Covid-19: A Long Road to Recovery and Acceleration of Indonesia’s Development. Jurnal Perencanaan Pembangunan: The Indonesian Journal of Development Planning, 5(1), 1–19. https://doi.org/10.36574/jpp.v5i1.181

Naili, F., Naryoso, A., & Ardyan, E. (2017). Model of relationship marketing partnerships between batik SMEs and batik distributors in central Java, Indonesia. International Journal of Social Ecology and Sustainable Development, 8(4), 1–14. https://doi.org/10.4018/IJSESD.2017100101

Neuman, W. L. (2013). Metodologi Penelitian Sosial Pendekatan Kualitatif dan Kuantitatif (7th ed.). Indeks.

Nurhayati, Y., & Komara, A. (2013). Pengaruh Pasokan Bahan Baku Terhadap Proses Produksi dan Tingkat Penjualan Pada Industri Rotan Kabupaten Cirebon. Edunomic, 1(Januari), 28.

Nuryanti, M. (2015). Pemahaman Kebijakan Publik( Formulasi,Implementasi dan Evaluasi Kebijakan Publik). Kebijakan Publik Deliberatif, 1, 286.

Parady, V. A., Amila, D., Ali, P. B., Budiharsana, M., & Hadisoemarto, P. (2021). Intervensi Promotif dan Preventif Penanganan COVID-19. In Studi Pembelajaran Penanganan Covid-19 Indonesia (p. 66). Kementerian Perencanaan Pembangunan Nasional.

Partomo, T. S., & Soejoedono, A. R. (2004). Ekonomi Skala Kecil/Menengah dan Koperasi. Ghalia Indonesia.

Philip, K., & Keller, K. L. (2016). Marketing Management (15th ed.). Perason Education Inc.

Purwana, D., Rahmi, & Aditya, S. (2017). No Title. Jurnal Pemberdayaan Masyarakat Madani, 1(1).

Putra, N. (2012). Metode Penelitian Kualitatif Pendidikan. Raja Grafindo Persada.

Rosmadi, M. L. N. (2021). Inovasi dan Kreativitas Pelaku Usaha SMES di Era Covid-19. Jurnal IKRA-ITH Ekonomika, 4(2), 87–94.

Rusli, B. (2013). Kebijakan Publik: Membangun Pelayanan Publik yang Responsif. In Kebijakan Publik. Pustaka Unpad.

Sahputra, N., Antoro, B., & Zulham, Z. (2021). Analisis Strategi Penguatan Usaha Kecil Menengah Pada Masa Pandemi Covid-19 di Kota Medan. Jurnal Ilmiah Universitas Batanghari Jambi, 21(2), 588. https://doi.org/10.33087/jiubj.v21i2.1337

Satria, D. (2011). Strategi Pengembangan Industri Kreatif Untuk Meningkatkan Daya Saing Pelaku Ekonomi Lokal. Jurnal Aplikasi Manajemen, 9(1), 301–308.

Setyorini, D., Nurhayati, E., & Rosmita. (2019). Pengaruh Transaksi Online (e-Commerce) Terhadap Peningkatan Laba SMES (Studi Kasus SMES Pengolahan Besi Ciampea Bogor Jawa Barat). Jurnal Mitra Manajemen, 3(5), 501–509.

Sugiyono. (2014). Statistika untuk Penelitian. Alfabeta.

Sukmadinata, N. S. (2013). Metode Penelitian Pendidikan. PT Remaja Rosdakarya.

Suryani, E. (2020). Analisis Dampak COVID-19 Terhadap SMES (Studi Kasus: Home Industri Klepon Kota Bru Driyorejo). Jurnal Inovasi Penelitian, 1(3), 1–4.

Susanto, R., & Pangesti, I. (2021). Analisis faktor-faktor yang mempengaruhi masyarakat kampung cilangkap kota depok dalam pengambilan keputusan pembelian di online shop. Journal of Applied Business and Economic (JABE), 8(2), 182–189.

Suyatna, H. (2021). Perpanjanan PPKM Berpotensi Memunculkan Deindustrialisasi SMES. Pustek UGM.

Swastha, B. (2008). Manajemen Pemasaran Analisis Perilaku Konsumen. Liberty.

Tambunan, T. (2012). Usaha Mikro Kecil dan Menengah di Indonesia: Isu-isu Penting. LP3ES.

Tanzeh, A. (2009). Pengantar Metode Penelitian. Teras.

Taufiqurokhman. (2014). Kebijakan Publik. In Kebijakan Publik.

Tripayana, S., & Pramono, J. (2020). Kualitas Produk, Pelayanan, dan Loyalitas Pelanggan Dimana Kepuasan Sebagai Variabel Intervening pada UKM Start Up Pariwisata Kombuchi Brewing Co, Bali. Jemap, 2(2), 182. https://doi.org/10.24167/jemap.v2i2.2266

Wang, C., Wang, Z., Wang, G., Lau, J. Y. N., Zhang, K., & Li, W. (2021). COVID-19 in early 2021: current status and looking forward. Signal Transduction and Targeted Therapy, 6(1). https://doi.org/10.1038/s41392-021-00527-1

Winardi. (2001). Motivasi dan Pemotivasian dalam Manajemen. Bumi Aksara.

worldometers. (2021). Covid-19 CoronaVirus Pandemic. Coronavirus. https://www.worldometers.info/coronavirus/

Yunal, V. O. (2013). Analisis Pengaruh Motivasi Berwirausaha dan Inovasi Produk terhadap Pertumbuhan Usaha Kerajinan di Lombok Barat. Jurnal Agora, 1(1), 337–347.




DOI: http://dx.doi.org/10.30998/jabe.v8i3.12898

Refbacks

  • There are currently no refbacks.


View My Stats

Universitas Indraprasta PGRI

Alamat:Kampus B | Jl. Raya Kampung Gedong
Phone: +62 (021) 7818718 – 78835283
Work Hours: 09.00 AM – 08.00 PM



Creative Commons License
JABE (Journal of Applied Business and Economic) is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.