Fesyen Muslimat Kelas Menengah Sebagai Identitas Budaya Pop

Abstract

Fashion industry specified for moslem in Indonesia grow rapidly, it influenced by several things such as the development of mass media that specialized on fashion for moslem. It also influenced by emergence of such communities as Hijabers Community, Syar?i Lifestyle, and Community Hijab Fashion Indonesia (KHFI). Social media aslo played a role in the development of moselm fashion in Indonesia. The development of fashion also can not be separated from the growth of middle-class Moslem groups, the needs for islamic nuances products especially in fashion wear are to be increased. Fashion wear for the middle-calss Moslem are no longer used as a cover for the genitalia – as ordered, but also for the appearance to be looks trendy and fashionable. By viewing this phenomenon, researchers are interested to studying more depth. The research use qualitative method, by collecting data from previous literature research both primary and secondary. Researchers also conducting interviews to fashion designers as well as observing a few shops that selling moslem fashion wear, including online stores. Researchers using culture circuit theory held by Stuart Hall to identify research finding. Then, it will be analized using Roland Bhartes?s semiotic who build significance into four levels, there are denotation -> connotation -> myth -> ideology. This research finding are moslem middle-class groups displays pop cultural identity by using fashion wear. Fashionable and trendy take precedence over the primary function tha close the genitalia.